Google Analytics and Google Search Console are very important tools for a website owner or administrator. In this post i am going to show you the fastest way to setup Google Analytics and All In One SEO plugin on your WordPress site. As well as explain to you just why having Google Analytics connected to your website is of such great importance.
Let’s start with why it’s so important.
What is Google Analytics?
For those amongst us who do not know what Google Analytics is, here is a brief explanation.
Google Analytics refers to a free web analytics platform provided by Google Inc. The services provided by this platform include tracking and reporting on organic traffic coming to your websites from the search engines, as well as traffic coming from the social media platforms like Facebook, Twitter and Pinterest.
In short. Google Analytics is a free website traffic analysis tool that provides analytical and statistical data about a websites visitors and the onsite activities of these visitors.
Why is it so important?
Using this service from Google you can get data on metrics like the pages on your site that users visit, most visited pages, the number of users over a specified time frame, number of visitors from each traffic source, such as organic traffic, social media traffic etc.
The services provided on the platform generate very valuable free insights for small online businesses and medium sized ones as well and can help in the determination of what areas of your business your customers are interested in, as well as help you to increase traffic by providing content geared more towards those particular interests.
Here are some of the other interesting features of Google Analytics that can help you to improve your business.
Behavior analytics – The behavior section gives you insight into what your visitors do on your website. The Behavior Overview available here in this section gives you data on the number of pageviews, the number of unique pageviews, the average time spent on your pages and the Bounce Rate for your website.
The Behavior Flow sub feature available here is also a good tool. Showing you the path that users take as they browse through your site. It gives you the direct path that they travel from page to page on your website.
Bounce Rate – You should keep an eye on the Bounce Rate for your site as this will give you an insight into what percentage of your visitors are leaving your site after very briefly viewing only one page.
Session Duration – This is also important as it provides insight into the average amount of time that your visitors spend on the site before leaving.
Tracking Conversions – You can setup to track your desired conversions from your website traffic. For instance if your aim is to get people to register their email on a form, or maybe make a purchase from your website. Anybody who takes these desired actions is then counted as a conversion.
Google Search Console – Google Search Console is now integrated into Google Analytics. This feature allows you to Check the performance of your keywords by giving you data on the average position of your website for each keyword that it ranks for. Search console also provides data on many other metrics.
To learn more about Google Search Console and the other features that it offers please follow this link.
Fastest way to setup Google Analytics on your WordPress website
We’re going to go through a few quick steps to get you up and running with Analytics on your site. Here are the steps you need to take.
Google Analytics Setup step 1
I’m assuming that you don’t yet have a Google account or a Gmail account either. If that’s the case you need to go to the Gmail page and click on Create Account.
Next follow the simple steps from that page to create your Gmail account.
Once you’ve done that then go to the Google Analytics Page
If on the other hand you already have a Google or Gmail account that you have used previously on this computer then just go straight to the Google Analytics Page here. Once there your Google account or Gmail account should be displayed on the page that you’re now at.
Log In at the Google Analytics page using your Gmail email address and password. Or click on Sign Up if you see this page as displayed below.
Google Analytics Setup Step 2
After you’ve completed your sign in it’s time to start to create your Google Analytics account. The first thing you need to do now is the enter a name for your account.
You can use your website name if you like. For instance if your website URL includes setupgoogle.com. Then you could use Setup Google for your account name. Of course you can also use something else. It’s entirely up to you. After you put in the name you can just leave the ticked data sharing options as they are. Then when done click Next.
At this point you need to indicate what you want to measure. Whether it may be your website, an app or both app and website. We will select the web option since our focus at this time is on how to setup Google Analytics for the All In One SEO plugin on a WordPress site.
Once you have that option selected, click on Next. Now it’s time to quickly setup your property. Just a quick note here. The name property is how Google Analytics refers to all websites that you place on your Analytics account.
You are now taken to an Analytics page where you need to enter your website name, enter the site URL, choose an industry, then a time zone. When you’ve finished entering those 4 required bits of information you have to click on the Create button.
I should mention here that the system already provides the http or https bit for your website URL. So all you need to do is select whether http or https and then type the rest of your site name that comes after the // bit.
After clicking Create you should now be presented with the Terms of Service Agreement page. Read it. Yes it is important to actually read these things. So read it and if you are ok with what it says then tick the two boxes to show that you are ok with the Terms of Service and the Additional Terms.
When you’re done ticking the boxes click on I Accept.
Google Analytics Setup Step 3
So now we have our Analytics account created. What we need to do now is install that brand new Tracking ID that you see there into our All In One SEO plugin. Then we can begin to track all the traffic that comes in to visit our WordPress website.
Let’s get it done.
First of all you now need to copy your entire Tracking ID. That’s the UA- and the 10 or so digits that go along with it. Copy all that and paste it into Notepad or write it down on a piece of paper. Just make sure you have it ready at hand because we’re going to need it.
Now open a new browser window and go to your websites admin console. When you’re there log in as an administrator.
Seeing as we are dealing with a WordPress website that means that the URL for your admin console should look something like this
So go to your admin console and log in.
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Ok, continuing on. After you’ve logged in to your WordPress Admin Console you should see All In One SEO on the dashboard that’s on the left side of your screen.
If you don’t see it then you probably haven’t installed it yet. So let’s take a moment and install it now.
Installing All In One SEO
Look back at your dashboard and click on Plugins. Then on Add New
Type All In One SEO into the plugin search window and press Enter to search for the plugin. When the system finds it click on Install to install it to to your WordPress dashboard.
As soon as the plugin finishes installing click on the option to activate the plugin. if it’s not readily visilbe click on plugins again on your dashboard, then click on Installed plugins. You will see it there in the list of installed plugins. You will also see the option to activate it.
So do so now. Click on Activate
When the plugin is activated it’s best to just do a bit of configuration before we do anything more. Look at your dashboard and you should now see All In One SEO displayed. Click on it. Then on General Settings.
Configuring All In One SEO
Now here is a quick rundown of all the areas that should be ticked or selected. Don’t tick or select anything but the following.
Under General Settings
Canonical URLs, No Pagination for Canonical URL’s, Use Schema.org Markup
Only those should be selected under the General Settings section
Under Home Page Settings
In the Home Title field enter your blog name and you can also enter a few keywords or tag lines. Then in the Home Description field type a description of what your blog is about but it must be a maximum of 160 characters. That’s the maximum number of characters used by the search engines.
Under Title Settings
Under Content Type Settings
For SEO on only these Content Types enable both the Post Option and the Pages Option
Under Display Settings
Enable both Post & Pages
Under Webmaster Verification
This section should be left empty for now. In my next post i will show you how to setup an account for Google Search Console and Bing Webmaster Tools. Then we will come back here and input the verification codes for these services into the appropriate fields here.
Under Schema Settings
Nothing should be enabled
Under No Index Settings
These options should be selected. No index for categories, No index for Date Archives, No index for Author Archives, No index for Tag Archives, No index for the Search Page, No index for the 404 Page and No index for Paginated Pages.
Under Advanced Settings
Everything should be left unchecked or blank. So make no changes to the default settings here
Under Keyword Settings
Click to enable the Use Keywords option
Connecting Google Analytics to All In One
I intentionally left this one for last as it is directly connected to the setup of Google Analytics to work in conjunction with our newly installed All In One SEO plugin which we want to use to provide data on traffic to our WordPress website.
Now remember that Google Analytics tracking code that we saved earlier. We are going to need it now. Go ahead and copy it from that Notepad file you saved it to or reach for that bit of paper you wrote it on.
Now look back at the All In One SEO settings we were just in and find the section that says Google Settings. Once you find it go ahead and paste the tracking code you copied into the field for Google Analytics ID.
After you’ve pasted or typed the code scroll down to the end of that settings page and click on Update Options.
Once the settings update you will have now completed the installation and setup of Google Analytics and All In One SEO. As well as linked the two of them to now provide statistical data on your wordpress website. Data that you can then use to improve your online business.
Look out for analytical data about your site to begin to flow in about 48 hours.
To view the data simply log into your Analytics account here in about 48 hours time.