Claim a website on Pinterest

Pinterest and Your Business

Now that you have created your new Pinterest business account you can almost immediately begin to access the marketing tools and analytics that are available for business users on the Pinterest platform.  Before you begin though there is a very important step that you need to take in order to gain access to these tools.   This step allows for the verification of ownership of your business website that is to be linked to Pinterest in order to give you access to the aforementioned tools and analytics.  In this post we will deal specifically with the process for websites built on the WordPress platform.  AKA Wordpress sites.

In effect what I am going to be showing you how to do in this post is how to claim a website on Pinterest.  The method that I am going to show you is very simple to do, and  I am also providing images that will make the process even clearer to you.  Before you begin the process though, it is necessary for you to have either Yoast or All In One installed on your WordPress website. 

If you don’t have either one installed, then please follow these links for Yoast SEO plugin and All In One WordPress SEO plugin to get and install one of these plugins.  Then activate the plugin from your WordPress administrator dashboard.

Once you have either one of the plugins installed, the steps to claim your website on Pinterest are somewhat similar in a way to the process you follow when you claim a website for Google Analytics.

How to claim a website on Pinterest

Step 1
Ok so here we go.  As we mentioned earlier by now you should have your Pinterest Business account created.  If you haven’t then please click here to get it done.   So now that we have that account up and running, make sure that you are logged in to Pinterest and begin by clicking on the 3 little dots seen at the extreme top right of your Pinterest screen.  Then click on Settings from the drop down menu that appears after you click the dots.

Claim a website on Pinterest - Step 1

Step 2
After you’ve clicked Settings you are taken to the Edit Profile window.  Here you need to click on Claim.

Claim a website on Pinterest - Step 2

Step 3
Type the website address of the business website that you want to claim with Pinterest.  Do not include the http:// or https:// portion of the address.  After you’ve finished then you need to click on Claim.

Note:  Make sure that the website you are claiming is yours as you are going to need to log in to the dashboard of the website as part of the process detailed here.

Claim a website on Pinterest - Step 3

Step 4
Select the option to add HTML tag.  Don’t worry about what it says about pasting into the <head> section of the site’s index.html file.  Our plugin is gonna deal with all that complex sounding stuff quickly and easily for us.  So select add HTML tag and click Next.    Then move right along to step 5

Claim a website on Pinterest - Step 4

Please Note:  The 4 steps as listed above are the same whether you have All In One SEO or Yoast SEO installed on your WordPress website.  However steps 5 to 8 of the process are not exactly the same for both All In One & Yoast.  Therefore i will list them separately below.  Beginning with steps 5 to 8 for All In One.  If you are using Yoast SEO instead, please scroll down and you will find Yoast’s steps 5 – 8 right after step 8 for All In One.

Step 5 for All In One SEO users
Highlight only the characters in double quotes “” after the word content and copy them.  Then click Next.  Remember, just the characters in the quotes.  Do not copy the quotes themselves.  DO NOT close the Pinterest page.  Open a new browser window and use that new window for the next step.

Claim a website in Pinterest - Step 5 for AIO SEO

Step 6 for All In One SEO users
Go to your website that you are claiming and log in to the WordPress administrators dashboard.  Then click on All In One SEO, and then on Feature Manager in the drop down list.  If you did not install the All In One plugin, then please follow this link to get it.

Claim a website in Pinterest - Step 6 for AIO SEO

Step 7 for All In One SEO users
Click on the Activate button under Social Meta.  Doing this will allow you to add Social Meta data to your website using the All In One SEO plug in.  We need this so that we can input the html tag you copied previously.

Claim a website in Pinterest - Step 7 for AIO SEO

Step 8 for All In One SEO users
From your WordPress website dashboard click on General Settings under All In One SEO & Scroll to Pinterest Site Verification. Then paste the html meta tag copied earlier in step 4.

Claim a website in Pinterest - Step 8 for AIO SEO

Step 8a for All In One SEO users
Scroll to the bottom of the All In One SEO window and click on Update Options to save the html tag into your website so Pinterest can find it to complete the website verification process.  Now scroll down to step 9 below (after steps 5 to 8 for Yoast users) to finish claiming your website on Pinterest.

Claim a website in Pinterest - Step 8a for AIO SEO

Steps 5 to 8 for Yoast users

Step 5 for Yoast users
With the add HTML tag option selected, highlight the entire html tag and copy it.  Yes that means everything including the opening < and closing /> html tags.  Then click Next.  Open a new browser window and use that new window for the next step.

Claim a website in Pinterest - Step 5 for Yoast


Step 6 for Yoast users
Log into your WordPress site admin dashboard.  Then click on SEO and then on Social.

Claim a website in Pinterest - Step 6 for Yoast

Step 7 for Yoast users
Click on Facebook and make sure that the open graph option is enabled.  if it isn’t, then enable it.  Next scroll down and click
Save Changes.

Claim a website in Pinterest - Step 7 for Yoast

Step 8 for Yoast users
Click on Pinterest & paste the meta tag you copied earlier into Pinterest confirmation area, then click on save changes.

Claim a website in Pinterest - Step 8 for Yoast

Final steps to claiming your website on Pinterest – Steps 9 to 11

 Please Note:  Steps 9 to 11 will take you to completion of the process.  These steps are the same whether you are using All In One SEO or Yoast SEO.

Step 9 
Go back to the browser window where you have Pinterest open and click next.

Claim a website in Pinterest - Step 9

Step 10 
Click Submit to submit your verification request for review.

Claim a website in Pinterest - Step 10

Step 11 
Look out for an email within the next 24 hrs.  This will in effect serve to notify you if your site has been successfully verified.  If your efforts were successful then you will now be granted access to Pinterest Analytics and the other available Pinterest for business tools.

Claim a website in Pinterest - Step 11

Sometimes verification only takes a few minutes instead of the stated 24 hour period. Wait a few.  Say 10 minutes and refresh the Pinterest page. A green tick like the one in the image below indicates successful verification.

Claim a website in Pinterest - Green tick for success

In Conclusion

There we have it.  The completion of the process to claim a website on Pinterest.  Follow these steps for each business website that you want to link to Pinterest.  You can only claim one website per Pinterest account though.  So to claim multiple business websites you will need to have multiple Pinterest accounts.  One account for each website you want to claim.

Another good social media platform that can prove helpful in bringing traffic to your business efforts online is Instagram.  This can be a very powerful tool for your marketing efforts.  You can find information on Instagram and the procedure to open your own Business account on this platform by visiting this page.

I hope the information provided in this post was helpful in some way as you seek to start or enhance your online business(es).

Categories: Tips N Tools


MarieRoseD1 · at 5:02

I am making a business Online but I haven’t progressed this far however it’s useful to me for the future. We all want traffic and Pinterest  and Instagram are great vehicles. Your step-by-step guide will certainly help me in the future to add these.

I will definitely save this page and follow through on the Instagram instructions too.

Thanks again.

    Donald · at 11:35

    You’re welcome Marie Rose. Just remember that you really should claim all of your websites on Pinterest for increased traffic and reach.

Feochadan · at 4:58

You did an absolutely EXCELLENT job on showing us step-by-step, with easy to follow pictures, how to claim a website on Pinterest.  I think that It’s so important to do this; to “link” your website with Pinterest as you will then have access to the Pinterest analytics.  

People don’t realize just how useful Pinterest Analytics is so this article is is a real gem!

    Donald · at 11:40

    I’m happy you liked the article Feochadan. My aim is to help people in their online business journey as much as i can, so it really pleases me when i see that my articles were able to help at least one person. You’re right too about people not understanding how useful the Pinterest Analytics platform can be. I want to just remind you and other people that read this article that you have to claim your website on Pinterest before the analytics platform becomes available to you.

Andrew G · at 4:51

Excellent content in your post today.  You’ve helped to simply break down the process of claiming a web site on Pinterest. 

I can see right away, that it will make for an advantage to my business. I will work with this social media site a bit more and work it into my business activities. 

    Donald · at 11:43

    Great to hear that you’re going to be using Pinterest more in your business Andrew. Pinterest is huge, and a lot of people don’t really realize that Pinterest is also a very important search engine. Just like Google, Yahoo, Bing, Yandex, Duckduckgo etc.

Eric · at 3:18

This is a pretty thorough explanation of how to claim my website on Pinterest. I haven’t really done much on Pinterest, but now that I’m seeing a lot of people having success with Pinterest, I think I’ll start.

When you claim the website on Pinterest, do they have a do-follow link or no follow? How will that help my rankings in Google?

    Donald · at 12:42

    Hi Eric. Great question there.
    All links from the pins you post on Pinterest are going to be No-Follow links. The only link that doesn’t have the No-Follow attribute is the link in your profile. You get that one when you claim your website. If your pins get shared and re-pinned a lot then naturally that will lead to an increase in your website traffic. This traffic increase will lead to higher Google rankings in the SERP’s

Joy · at 5:42

Hi, Thank you so very much for your Article on how to clain Website on Pinterest. This Article for me is very eye opening. I created an account on Pinterest which i have almost abandoned because i really don’t know i was suppose to open a Business Account to be able to use the Analitic features. Thanks to this Article i can now go back to my Pinterest and use it more effectively. Thanks

    Donald · at 12:43

    You’re welcome Joy. Glad i could help.

Leave a Reply

Your email address will not be published. Required fields are marked *